REBRANDING A CASINO WITH DIGITAL ENVIRONMENTS
For the relaunch of its St. Gallen branch, Swiss casinos wanted to completely upgrade the experience inside the casino – without actually changing much of its interior and , most important, with almost no downtime. Challenge accepted!
Clostermann design created a completely immersive world within the casino, in tune with the marketing strategy (“we are Las Vegas in Switzerland”), opening the dark and almost stifling room with large scale digital windows, looking into another reality.
SCOPE OF WORK
The project was delivered as a turn-key project, including everything from the design &engineering to the final installation. While the physical installation was challenging and had a number of special elements, such as automatic curtains, installations of screens with special cooling inside the walls and many more intricate details, the core of the attraction and key to its success was the bespoke media content.